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New SICO EUROPE Middle East Office Opens In Dubai – Summer 2008

SICO EUROPE^® is proud to announce the opening of a new Middle East office based in Dubai.

Operating as ‘Choices General Trading LLC’, a division of SICO EUROPE^® Limited, the new office will be complemented by a stock holding of key SICO EUROPE^® products - including room service tables, food warmers, dance floors and banquet tables.

The opening of the new office not only helps reduce lead times for customers in the Middle East, it also reinforces our strong ethos of providing service excellence and is integral to the company’s long-term growth strategy.

General Manager, Graham Dimond, said, ‘This is an exciting time for SICO EUROPE^®. The decision to open a Middle East office shows our commitment in providing customers with a first class service.  The region is developing at an unprecedented rate and by having a local presence we can better serve the needs of our clients.’

Click here to visit the new Choices General Trading LLC website.